Lumē Deodorant presents 'Random Body Changes,' an animated campaign exploring personal routines through character-led storytelling. Developed by agency MIRIMAR, the piece centres on a protagonist navigating physical shifts, utilizing fluid motion design and bold, solid colour backgrounds to anchor the narrative.
The animation, executed by POCKO with sound design by Max Cooper, employs vibrant, expressive vector aesthetics. The project leans into a minimalist graphic framing, using dynamic transitions and a high-contrast palette of red, teal, and yellow to communicate its message in a vertical format.
