Lumē Deodorant Down There 2026

About

Down There is an animated advertising campaign created for Lumē Deodorant by agencies MIRIMAR and POCKO, featuring original sound design by Max Cooper. The video showcases vibrant 2D illustration and animation, following a central female character through colorful surreal environments filled with botanical and organic imagery. The scenes transition from a woman seated among giant orchid blossoms to walking past a fruit market stall and dancing near a fountain. Rich pastel and saturated color palettes define the visual style throughout the sequence.