LUISAVIAROMA.COM: LUISAVIAROMA X ADIDAS

Brand

LUISAVIAROMA.COM

Date

Feb 2025

Description

LUISAVIAROMA.COM partners with Adidas for a series of fashion editorial images that highlight the intersection of high-end styling and contemporary sportswear. Captured by photographer Adriano Russo, the campaign utilizes a stark white seamless backdrop placed within industrial and urban environments, creating a deliberate contrast between the studio aesthetic and its surroundings. The imagery leans into a backstage feel, often incorporating visible light stands and production equipment within the frame to provide a raw, honest look at the shoot environment. Fashion direction by Giuditta Goffredo and styling by Flaminia Mineo anchors the project, showcasing a layered approach to modern streetwear that mixes oversized blazers, voluminous textures, and classic athletic silhouettes. Featuring model Maya Vozhdaeva, the work relies on natural light to emphasize the varied palette of the apparel. The project combines clean, vertical composition with elements of editorial storytelling to showcase the seasonal collaboration.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Background

White Seamless

Context

Advertising Campaign