LUISAVIAROMA.COM

LUISAVIAROMA X ADIDAS

Brand

LUISAVIAROMA.COM

ProjectLUISAVIAROMA X ADIDAS

Date

Feb 2025

Description

LUISAVIAROMA.COM partners with Adidas for a fashion editorial campaign that leans into a backstage, industrial aesthetic. The series, captured by photographer Adriano Russo, places subjects against a stark white seamless backdrop positioned within open-air urban environments and light-filled studio spaces. Fashion direction by Giuditta Goffredo and styling by Flaminia Mineo emphasises a blend of tailored silhouettes and technical sportswear. Featuring model Maya Vozhdaeva, the campaign utilises a clean, editorial approach to highlight the collection's vibrant colour palette and varied textures. The imagery incorporates elements of analogue film and natural light to create a contemporary, high-contrast look.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Background

White Seamless

Context

Advertising Campaign