Model standing on a white seamless backdrop wearing an oversized black jacket, striped shirt, and sneakers.

Model standing in front of a white seamless backdrop wearing a blue top, sheer skirt, and Adidas sneakers.

Model wearing an oversized white t-shirt and blue-striped sneakers posing in front of a white seamless backdrop outdoors on a concrete street.

Model standing on a white seamless backdrop wearing a striped polo shirt, dark trousers, and holding a leopard print bag

Model standing on a white seamless backdrop wearing blue and yellow jersey, light blue top, beige trousers, and blue sneakers.

Model standing on a white seamless backdrop wearing an oversized tan blazer, blue and white top, dark shorts, and striped sneakers.

Model walking in a striped zip jacket, denim skirt, leg warmers, and sneakers against a seamless white studio backdrop.

Model with slicked-back hair holding three pairs of sneakers against a plain white background for LuisaViaRoma and Adidas.

LUISAVIAROMA.COM LUISAVIAROMA X ADIDAS 2025

About

LUISAVIAROMA.COM partners with Adidas for a series of fashion editorial images that highlight the intersection of high-end styling and contemporary sportswear. Captured by photographer Adriano Russo, the campaign utilizes a stark white seamless backdrop placed within industrial and urban environments, creating a deliberate contrast between the studio aesthetic and its surroundings. The imagery leans into a backstage feel, often incorporating visible light stands and production equipment within the frame to provide a raw, honest look at the shoot environment. Fashion direction by Giuditta Goffredo and styling by Flaminia Mineo anchors the project, showcasing a layered approach to modern streetwear that mixes oversized blazers, voluminous textures, and classic athletic silhouettes. Featuring model Maya Vozhdaeva, the work relies on natural light to emphasize the varied palette of the apparel. The project combines clean, vertical composition with elements of editorial storytelling to showcase the seasonal collaboration.