LUISAVIAROMA.COM: ADIDAS + LUISAVIAROMA.COM

Brand

LUISAVIAROMA.COM

Date

Apr 2024

Description

LUISAVIAROMA.COM and Adidas collaborate on this fashion editorial campaign, blending heritage sportswear with classic interior aesthetics. The imagery moves through residential spaces defined by parquet floors, paneled wood, and warm, dappled natural light. Captured by photographer Bettina Pittaluga, the series leans into an analogue film aesthetic that prioritizes rich textures and cinematic shadows. Fashion stylist Rubina Vita Marchiori curates layered, vibrant looks featuring athletic apparel paired with unexpected elements like tulle skirts and oversized hats. Models Chiara Bimbatti and Rapha Keijzer appear throughout the series, which utilizes a retro, nostalgic tone to frame the collaborative collection.

Style

Editorial, Warm

Techniques

Analogue / film, Natural light

Industries

Sportswear

Context

Advertising Campaign