LUISAVIAROMA.COM
ADIDAS + LUISAVIAROMA.COM
Brand
ProjectADIDAS + LUISAVIAROMA.COM
Date
Apr 2024
Description
LUISAVIAROMA.COM and Adidas team up for a fashion editorial campaign that leans into a cinematic, vintage aesthetic. Set against the backdrop of classically styled interiors, the project highlights a fusion of sportswear and avant-garde styling, captured through a nostalgic, analogue film lens. The series features models Chiara Bimbatti and Rapha Keijzer, with photography by Bettina Pittaluga and fashion styling by Rubina Vita Marchiori. The imagery utilizes natural light to emphasize warm tones and rich textures across the apparel, defined by contrasting primary colours and layered silhouettes.
Style
Editorial, Warm
Techniques
Analogue / film, Natural light
Industries
Sportswear
Context
Advertising Campaign
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