LUISAVIAROMA.COM: Gucci x Luisaviaroma

Sep 2024

This fashion editorial campaign for LUISAVIAROMA.COM showcases the latest Gucci collection, captured by photographer Gabe Araujo. The series features model Calum Harper in a sequence of vignettes that move from vibrant city streets to intimate interior settings. Throughout the project, the visual language relies on editorial framing and natural light to emphasize texture and mood. Several compositions incorporate the analogue / film aesthetic, lending a cinematic quality to the urban backdrops and detailed portraiture. The collection is presented through a clean, polished lens, highlighting the interplay between classic tailoring and iconic brand accessories.

Editorial, Vertical, Clean, Warm

Natural light, Analogue / film

Advertising Campaign, Lookbook