LUISAVIAROMA.COM
Gucci x Luisaviaroma
Brand
ProjectGucci x Luisaviaroma
Date
Sep 2024
Description
LUISAVIAROMA.COM presents a fashion editorial series capturing the latest Gucci collection. Photographed by Gabe Araujo, the project features model Calum Harper in a sequence of vignettes that bridge urban landscapes and intimate interior settings. The imagery utilizes a blend of natural light and flash photography to frame the garments against city backdrops, including prominent New York City architectural markers. The editorial leans into a clean, analogue-inspired aesthetic that highlights the textures of knitwear and monogram accessories while maintaining a grounded, contemporary narrative.
Style
Editorial, Vertical, Clean, Warm
Techniques
Natural light, Analogue / film
Industries
Luxury Fashion Houses
Color
Medium Grey
Jet Black
Context
Advertising Campaign, Lookbook
Associated creatives
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