A young male model with red hair holding a monogram backpack while exiting a yellow taxicab in an urban setting.

Young male model wearing a dark shirt and trousers leaning against a dark shelf filled with books in front of large windows.

Model seated in a leather armchair wearing a dark grey suit and loafers for Gucci x Luisaviaroma

Model Calum Harper wearing a grey cardigan and white sneakers seated on a park bench for the Gucci x Luisaviaroma project

Red-haired male model wearing a grey Gucci sweater seated at a round wooden table in a cafe

Red-haired male model wearing a monogram backpack and grey sweater on a New York City street with the Empire State Building

Model Calum Harper wearing a grey cardigan and white shirt on a city street for the Gucci x Luisaviaroma project

LUISAVIAROMA.COM Gucci x Luisaviaroma 2024

About

This fashion editorial campaign for LUISAVIAROMA.COM showcases the latest Gucci collection, captured by photographer Gabe Araujo. The series features model Calum Harper in a sequence of vignettes that move from vibrant city streets to intimate interior settings. Throughout the project, the visual language relies on editorial framing and natural light to emphasize texture and mood. Several compositions incorporate the analogue / film aesthetic, lending a cinematic quality to the urban backdrops and detailed portraiture. The collection is presented through a clean, polished lens, highlighting the interplay between classic tailoring and iconic brand accessories.