LUISAVIAROMA.COM: Luisaviaroma X Adidas

Brand

LUISAVIAROMA.COM

Date

Oct 2024

Description

LUISAVIAROMA.COM presents a collaborative campaign with Adidas, spotlighting the latest range of performance and lifestyle footwear. The project centres on a series of vertical portraits that blend modern sportswear with nuanced streetwear styling, favouring clean studio compositions and directional light to emphasise textile textures. Photographer Maxime Froge captures models Janina Maidorn and Bradley Veragten in a variety of layered outfits, ranging from technical track suits to refined knitwear. Styling by Andrea Sangiorgi, Caterina Egidi, Flaminia Mineo, and Giuditta Goffredo leans into a raw, tactile aesthetic, occasionally incorporating collage techniques and vintage-inspired borders to frame the editorial imagery. Casting direction by Simone Bart Rocchietti anchors the series in a distinctively contemporary, fashion-focused visual language.

Style

Editorial, Vertical, Clean

Industries

Sportswear

Color

Jet Black

Background

Grey Seamless

Context

Advertising Campaign