LUISAVIAROMA.COM
Luisaviaroma X Adidas
Oct 2024
The Luisaviaroma X Adidas collaboration introduces a series of fashion campaign portraits that blend high-performance sportswear with contemporary styling. Photographer Maxime Froge captures models Janina Maidorn and Bradley Veragten in a range of studio environments, moving from neutral, desaturated backgrounds to textured metallic and concrete settings. The series leans into a refined aesthetic that balances clean, editorial composition with raw, collage-style treatments and grainy finishes. Styling by Andrea Sangiorgi, Caterina Egidi, Flaminia Mineo, and Giuditta Goffredo highlights the layering of athletic apparel, from striped track jackets to structured knitwear and trousers. Casting was directed by Simone Bart Rocchietti, with the project utilising soft lighting to emphasise garment texture and the interplay between heritage branding and modern street silhouettes.
Editorial, Vertical, Clean
Sportswear
Grey Seamless
Advertising Campaign
