Male model seated on a grey seamless studio floor wearing a dark tracksuit and green sneakers

Full-length portrait of a male model wearing an Adidas white sports jersey, black shorts, and green sneakers against a plain grey studio background.

A young man wearing a white t-shirt, baggy grey denim jeans, and bright blue sneakers against a gradient studio backdrop.

Model wearing a black hoodie and black track pants sitting sideways on a metal chair in front of a metal shutter door.

Model holding blue sneakers with yellow laces in a black zipped top against a grey gradient background

Model seated wearing green track pants, patterned vest, and blue sneakers against a mottled concrete wall

Model wearing dark striped sweater, white shirt, and cargo pants posing against a slatted metal shutter background

Model standing in dark clothing with white stripes and turquoise trainers against a grey studio backdrop

Model wearing a striped shirt, green jacket, dark trousers, and sneakers against a grey background.

Monochrome portrait of a young male model with crossed arms wearing a t-shirt and denim against a grey studio backdrop.

Model wearing a patterned cap and layered vest crouching against a textured wall with blue sneakers and a handbag

Model wearing white jacket, dark pants, and bright blue sneakers against a neutral studio backdrop.

LUISAVIAROMA.COM Luisaviaroma X Adidas 2024

About

LUISAVIAROMA.COM presents a collaborative campaign with Adidas, spotlighting the latest range of performance and lifestyle footwear. The project centres on a series of vertical portraits that blend modern sportswear with nuanced streetwear styling, favouring clean studio compositions and directional light to emphasise textile textures. Photographer Maxime Froge captures models Janina Maidorn and Bradley Veragten in a variety of layered outfits, ranging from technical track suits to refined knitwear. Styling by Andrea Sangiorgi, Caterina Egidi, Flaminia Mineo, and Giuditta Goffredo leans into a raw, tactile aesthetic, occasionally incorporating collage techniques and vintage-inspired borders to frame the editorial imagery. Casting direction by Simone Bart Rocchietti anchors the series in a distinctively contemporary, fashion-focused visual language.