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Zara

Thew New
Brand
ProjectThew New
Date

Feb 2026

Description

Zara’s 'The New' campaign is an editorial fashion project captured by photographer Robin Galiegue. The series features a curated selection of minimalist studio portraits and dynamic outdoor compositions, showcasing clean architectural lines and textured garments. Fashion editor and stylist Virginie Benarroch centers the collection on refined silhouettes, ranging from monochromatic whites to deep earth tones and autumnal palettes. Hair styling by Damien Boissinot adds movement to the imagery, with models Chudier Billy, Diane Chiu, Maya Vozhdaeva, and Rosalieke Fuchs appearing across various setups. The project utilizes natural light, desaturated tones, and analogue film techniques to create a cohesive editorial aesthetic.

Style

Editorial, Vertical

Industries

High Street Fashion

Context

Advertising Campaign

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