Zara: Thew New
Brand
Date
Feb 2026
Description
Zara’s 'The New' campaign is a high street fashion editorial directed by photographer Robin Galiegue. The collection leans into an editorial aesthetic, blending architectural monochrome studio portraiture with dynamic, natural-light outdoor captures. The project features models Chudier Billy, Diane Chiu, Maya Vozhdaeva, and Rosalieke Fuchs. The visual language emphasizes clean lines and textured garments, incorporating both high-contrast black and white photography and desaturated earth-toned palettes. Styling by Virginie Benarroch provides a layered approach to the wardrobe, while hair styling by Damien Boissinot reinforces the project’s composed, minimalist tone.
Style
Editorial, Vertical
Industries
Context
Advertising Campaign
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