Louis Vuitton: Spring/Summer '17
Brand
Date
May 2025
Description
The Spring/Summer '17 campaign for Louis Vuitton showcases the collection through a cinematic lens, focusing on movement and texture. Models feature in ornate outerwear and sheer eveningwear, captured against the backdrop of Parisian streetscapes and the Seine riverbanks. Produced by Consulate and Little Bear Studios, the project leans into analogue aesthetics, utilizing Super 8 and 16mm film techniques to achieve its signature grainy texture. The visual approach integrates natural daylight and intentional light leaks, emphasizing a dynamic, energetic mood throughout the series.
Style
Vertical, Cinematic, Monochrome, Grainy, 1980s
Techniques
Analogue / film, Super 8 / 16mm
Industries
Color
Jet Black
Pure White
Beige
Background
Street
Context
Advertising Campaign
Associated creatives
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