Louis Vuitton

Sep 2025

Louis Vuitton La Beauté 2025 is a global beauty campaign centered on high-end cosmetic portraiture. Directed by Nicolas Ghesquière, the imagery leans into a minimalist aesthetic, utilizing a clean, consistent white studio backdrop across all executions. The series features striking close-up photography by Rodrigo Carmuega, who employs soft, diffused beauty light to highlight textures and precise makeup application. The execution emphasizes a polished, editorial look, frequently punctuated by bold pigments and sophisticated hair styling. Key creative contributors include makeup artist Pat McGrath, whose artistry defines the project’s focal points, and hair stylist Alexandry Costa. The campaign features a diverse roster of talent, including models Ashley Radjarame and Lisa Lu, presented with a sharp, high-definition focus that prioritizes clarity and luxury detail.

Vertical, Clean, Commercial

Beauty Light

Cosmetics

White Seamless

Advertising Campaign