Louis Vuitton: Louis Vuitton La Beauté 2025

Sep 2025

Louis Vuitton La Beauté 2025 is a global beauty campaign that leans into a minimalist, high-end aesthetic. The portrait series utilizes a clean white seamless backdrop to focus on precise cosmetic application, with imagery defined by a polished and editorial look that emphasizes skin texture and bold color palettes. Photographer Rodrigo Carmuega captures the series through soft, even studio lighting that highlights refined beauty details. The project features design direction by Nicolas Ghesquière, with makeup artistry by Pat McGrath and hair styling by Alexandry Costa. The campaign profiles models including Ashley Radjarame and Lisa Lu, consistently showcasing a clean, high-definition visual language across all portraiture.

Vertical, Clean, Commercial

Beauty Light

White Seamless

Advertising Campaign