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Louis Vuitton: Louis Vuitton Golf 25 Capsule

Brand
Louis Vuitton
Date

Mar 2025

Description

Louis Vuitton explores the intersection of luxury and sport in the Golf 25 Capsule. This fashion editorial campaign features a collection of apparel and accessories designed for the course, blending the brand's signature monogram motifs with technical athletic elements. Photographer Laura Jane Coulson captures the collection across a series of outdoor landscapes, utilizing natural light to highlight the textures of knitwear, leather, and cotton. The visual approach leans into a clean editorial aesthetic, pairing high-end leisurewear with classic course equipment. Fashion styling by Marine Gabaut complements the series, featuring contributions from hair stylist Joseph Pujalte and makeup artist Anthony Preel. The project highlights both apparel details and hardware-focused accessory pieces worn by models Ayo Hassan, Leander Straub, and Nonso Ojukwu.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Color
Forest Green
Pure White
Background

Park

Context

Advertising Campaign

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