Louis Vuitton

Mar 2025

Louis Vuitton explores the intersection of luxury and sport in the Golf 25 capsule collection. Captured by photographer Laura Jane Coulson, the editorial campaign centers on a series of outdoor portraits set against a sprawling, natural golf course landscape. The collection features technical golf apparel and signature monogrammed accessories, styled by Marine Gabaut. The imagery emphasizes a clean, editorial aesthetic, utilizing soft ambient and natural light to highlight textures in the clothing and the tactile quality of the leather goods. Models Ayo Hassan, Leander Straub, and Nonso Ojukwu feature throughout the project, with grooming provided by hair stylist Joseph Pujalte and makeup artist Anthony Preel.

Editorial, Vertical, Warm, Clean

Natural light

Park

Advertising Campaign