Louis Vuitton

Jul 2026

Louis Vuitton bridges the gap between high fashion and everyday utility in their latest cosmetics campaign, Crayon. This project masterfully integrates the brand's iconic monogrammed luxury accessories with a refined beauty aesthetic, positioning their new makeup pencils as essential tools for the modern creative. By utilizing a clean, minimalist studio backdrop and balancing studio strobe lighting with soft natural light, the campaign achieves a crisp, editorial look that feels both aspirational and intimate. The visual narrative captures candid lifestyle moments, featuring models Mahi Kabra and Maty Fall alongside athlete Eileen Gu, each exuding a poised, authentic energy while engaging with the products in a workspace setting. The creative execution hinges on the expert styling of Marie Cheiakh, whose eye for texture—from tan collared jackets to structured denim—complements the sleek, metallic design of the makeup range. With signature makeup artistry by Pat McGrath, the imagery highlights a sophisticated palette, while hair stylist Alexandry Costa brings a polished, structured finish that ties the aesthetic together. Ultimately, the work reads as a seamless intersection of luxury accessory design and high-end beauty, leaning into editorial minimalism to emphasize the clarity of the product line. Each portrait serves as a testament to the brand's versatility, proving that even the most elevated cosmetics can feel like a natural, indispensable part of a daily, style-conscious routine.

Editorial, Commercial, Vertical

Studio strobe, Natural light

Cosmetics, Beauty