Louis Vuitton

Nov 2023

Louis Vuitton transports the heritage of travel to the extreme heights of the French Alps in its latest campaign, Horizons Never End. Captured in the breathtaking terrain of Chamonix, this high-fashion bags and accessories project reimagines the luxury house's storied monogram trunks and carry-on luggage as essential companions for the modern adventurer. Through the lens of photographer Glen Luchford, the campaign utilizes crisp natural light to accentuate the tactile contrast between smooth leather textures and the jagged, sun-drenched snow of the mountain range. Creative directors Robert Lussier and Mia Forsgren orchestrate a narrative of serene elegance, where the vibrant red tones worn by model Fei Fei Sun cut through the pristine alpine landscape. The imagery masterfully balances editorial minimalism with a cinematic sensibility, employing live-action techniques to frame the interplay between the interior of a vintage-inspired train carriage and the vast, expansive wilderness outside. With impeccable styling by Emmanuelle Alt, the collection feels both timeless and purposefully active. The set design by Gideon Ponte grounds the visual storytelling, seamlessly blending the brand’s iconic heavy trunks into a rugged, high-altitude setting. This project serves as a sophisticated testament to the brand's enduring ethos, proving that even in the most remote corners of the world, the spirit of refined exploration remains a constant, stylistic journey.

Editorial, Commercial

Natural light

Bags & Accessories, Fashion