Louis Vuitton

Aug 2024

Louis Vuitton's Fall 2024 ad campaign serves as a masterclass in modern luxury fashion house storytelling, blending the brand's storied heritage with the sharp, forward-thinking vision of creative director Nicolas Ghesquière. Captured through the lens of photographer David Sims, this editorial project leans into the interplay of texture and architectural silhouette, featuring model Rianne Van Rompaey across a series of studio-based compositions. The imagery is defined by a rigorous focus on craftsmanship, where wool, fur, pebbled leather, and sequins are illuminated by precise studio strobe lighting. These elements, meticulously curated by stylist Marie-Amélie Sauvé, emphasize the dialogue between soft garment movement and the rigid, iconic structure of vintage-inspired trunks. The campaign utilizes a minimalist, neutral studio aesthetic that allows the intricate details of the apparel—from tiered hemlines to sculptural leather headpieces—to remain the focal point. With technical input from hair stylist Duffy and makeup artist Lucia Pieroni, the aesthetic feels both classic and avant-garde. By integrating subtle references to travel heritage alongside modern, commercial styling, the campaign successfully elevates the functional accessory into an object of pure desire. This high-fashion editorial work exemplifies a commercial approach to brand legacy, relying on controlled lighting and expert casting by Ashley Brokaw to ensure that every accessory and garment conveys the refined sophistication expected of the iconic house.

Editorial, Lifestyle, Lifestyle, Commercial, Commercial

Studio strobe, Studio strobe

Luxury Fashion Houses, Fashion, Fashion