Louis Vuitton presents the AW'25 Iconic Accessories collection, an editorial series that highlights the brand's seasonal textures and monogram patterns. The campaign leans into a clean, outdoor aesthetic, utilizing natural light to frame the interplay between heavy fabrics and layered accessories.
Creative direction by Pharrell Williams and photography by Laura Jane Coulson define the visual approach, which captures models in relaxed, composed environments. Casting by Anita Bitton anchors the series, featuring talent including Djairo Mulder within a series of vertical and horizontal portraits.