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Brand
Lot
ProjectBranding
Digital device mockups showing minimalist mobile and tablet e-commerce interfaces above bold Code of Practice typography.

Lot Branding 2025

Associated creatives

Palermo Studio
Palermo StudioCreative Director

Tags

digital interface mockupinterface mockupdevice mockupmobile app mockuptablet mockupecommerce website designecommerce designbranding presentationcode of practice typographybold typography

Description

A digital branding and interface presentation for Lot, creative directed by Palermo Studio. The composition features four digital device screens—a tablet, a widescreen display, and two smartphones—showcasing a minimalist, high-contrast catalog layout with entries LOT 0018, LOT 0085, LOT 0031, and LOT 0011 displaying various items against white cards. The upper section rests on a neutral grey field, while the lower portion transitions into solid black anchored by prominent, heavy white sans-serif typography spelling out CODE OF PRACTICE.

Style

Vertical, Minimalist, Graphic

Techniques

Typography, UI illustration

Industries

Apps & Digital Platforms

Color

Pure White (50%)
Jet Black (50%)

Background

Solid Colour

Context

Advertising Campaign