Lookfantastic: VFX
Brand
Date
Dec 2024
Description
Lookfantastic presents this cinematic CGI commercial, showcasing a sequence designed to highlight summer beauty essentials. The project utilizes high-end 3D animation to transition from an aerial shot of a branded aircraft to a tropical beach scene filled with floating products, coconuts, and citrus accents. Executed with a focus on vivid, warm sunset lighting, the visuals leverage 3D render techniques and polished VFX to create a distinct summer atmosphere. Creative development for the campaign was led by agency Uncovered.
Style
Vertical, Cinematic, Warm, Golden Hour
Techniques
3D render / CGI, VFX / visual effects
Industries
Color
Hot Pink
Lemon
Beige
Background
Sandy Beach
Context
Advertising Campaign, Digital / Display Advertising
Associated creatives
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