Peugeot
Changing perceptions and recruiting the next generation of Peugeot fans at scale on TikTok
Brand
Date
Dec 2024
Description
Peugeot engages a younger demographic through a targeted TikTok campaign designed to shift brand perception. Developed by creative agency Uncovered, the project leans into dynamic, mobile-first editing to bridge the gap between luxury automotive heritage and social-first digital culture. The execution utilizes sleek automotive cinematography and clean, modern typography to maintain visual continuity across rapid, high-energy sequences. By pairing live-action footage of various car models with vibrant digital overlays, the campaign tailors the brand identity for high-engagement social platforms.
Style
Vertical, Commercial, Clean
Industries
Luxury Automotive
Color
Forest Green
Jet Black
Background
3D Rendered Scene
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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