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·'Oil Up' - Building brand love and engagement with an Award-Winning campaign

KFC

'Oil Up' - Building brand love and engagement with an Award-Winning campaign

Brand

KFC

Project'Oil Up' - Building brand love and engagement with an Award-Winning campaign

Date

Dec 2024

Description

KFC expands its digital presence with 'Oil Up,' a campaign that leans into internet lexicon to drive engagement. The project utilizes dynamic kinetic typography to translate complex online slang for a broad audience. The execution relies on a high-contrast palette of red, white, and black, set against tactile, crumpled paper textures. By incorporating floating interface captures from TikTok and Reddit, the work mirrors the fast-paced nature of social media consumption. Creative development for this project was led by agencies Uncovered and Mother, with media strategy provided by Mindshare. The visual identity favors modern motion graphics and bold typography to maintain clarity across social platforms.

Style

Vertical, Commercial, Graphic

Techniques

Typography, Motion Graphics

Industries

Fast Food

Color

Crimson

Pure White

Background

Paper Texture

Context