MacMillan Cancer Support: Mighty Hikes
Date
Dec 2024
Description
MacMillan Cancer Support presents Mighty Hikes, a documentary-style campaign capturing the community spirit and personal motivations behind its annual charity walking event. Featuring candid interviews with participants, the content leans into live-action techniques to document the motivation of hikers along coastal paths. The edit maintains a clean aesthetic, utilizing natural lighting to focus on the individual stories of those walking in support of cancer care. Developed by Agency/Creative Uncovered, the series highlights the collective efforts of the event through wide-angle shots and intimate close-ups.
Style
Documentary, Vertical, Clean
Industries
Color
Forest Green
Jet Black
Background
Street
Context
Social Media / Short Form Video
Associated creatives
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