MacMillan Cancer Support
Mighty Hikes
ProjectMighty Hikes
Date
Dec 2024
Description
Macmillan Cancer Support highlights the community spirit of its Mighty Hikes charity event in this documentary-style film. The production captures participants traversing coastal paths, using a live-action technique to document the personal motivations of walkers taking part in the non-profit initiative. Featuring candid interviews and intimate character portraits, the video leans into a clean aesthetic to showcase the collective effort behind the fundraiser. The project was developed in partnership with Agency / Creative partner Uncovered.
Style
Documentary, Vertical, Clean
Industries
Charitable Organisations
Color
Forest Green
Jet Black
Background
Street
Context
Social Media / Short Form Video
Associated creatives
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