Bentley: Mulliner Batur x JAE5
Brand
Date
Dec 2024
Description
Bentley presents a cinematic campaign for the Mulliner Batur, marking a high-profile collaboration with producer JAE5. The project leans into a moody, industrial aesthetic, set within the confines of a dimly lit garage space. The creative direction, developed by Uncovered, utilizes atmospheric red and purple lighting to highlight the vehicle's technical details. Through live-action techniques and slow motion, the film focuses on the design language of the Mulliner Batur, emphasizing the exterior lines, custom grille, and distinctive badge within a high-contrast environment.
Style
Vertical, Cinematic, Moody
Techniques
Slow motion
Industries
Color
Pure White
Jet Black
Background
Warehouse
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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