LOKOL: Brand Identity
Brand
Date
Oct 2022
Description
LOKOL presents a comprehensive brand identity system across the Food & Beverage sector, utilizing a clean and graphic design language. The project integrates food photography, bold typography, and motion graphics to establish a cohesive visual presence. Creative direction for the brand identity is anchored by graphic design from Carla Palette, with photography by 500watt. Strategy and copywriting were provided by Phenomenons, while food styling by Liza De Vries emphasizes the textures and composition of the plant-based menu items. The work spans various touchpoints, including outdoor advertising, mobile app UI, and collateral design, leaning into a minimalist and high-contrast aesthetic.
Style
Commercial, Clean
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