LOKOL

Oct 2022

LOKOL presents a comprehensive brand identity system across the Food & Beverage sector, utilizing high-contrast graphic design and punchy, minimalist typography to define its market presence. The project integrates a versatile visual language that transitions from outdoor billboard campaigns and sidewalk signage to digital mobile app interfaces. Developed with photography by 500watt and graphic design from Carla Palette, the identity leans into a vibrant color palette and crisp, commercial food photography. The execution employs varied techniques including 3D render/CGI and motion graphics to maintain a consistent brand story, supported by strategy and copywriting from Phenomenons and detailed food styling by Liza De Vries.

Commercial, Clean