BrandLOKOL
ProjectBrand Identity
LOKOL Brand Identity 2022
Associated creatives
Tags
Description
An outdoor photograph capturing a large promotional billboard for the brand LOKOL mounted against an urban brick railway bridge structure on Atlantic Road. The billboard displays clean minimalist graphic design featuring centered branding typography, a central food photography composition of a loaded waffle topped with fresh berries and cream, and bold promotional copy reading Kill Cravings Not The Planet. A railway track runs along the elevated structure above the sign, flanked by overgrown weeds and foliage. Traffic lights and a speed limit sign are positioned in the foreground below the billboard.
Style
Horizontal, Commercial, Clean, Retro
Industries
Fast Food
Color
Pure White (70%)
Jet Black (30%)
Background
Residential Building
Context
Out of Home (OOH)