LOKOL Brand Identity 2022

Description

An outdoor photograph capturing a large promotional billboard for the brand LOKOL mounted against an urban brick railway bridge structure on Atlantic Road. The billboard displays clean minimalist graphic design featuring centered branding typography, a central food photography composition of a loaded waffle topped with fresh berries and cream, and bold promotional copy reading Kill Cravings Not The Planet. A railway track runs along the elevated structure above the sign, flanked by overgrown weeds and foliage. Traffic lights and a speed limit sign are positioned in the foreground below the billboard.