Liquid Death: Safe for Work Super Bowl
Brand
Date
Feb 2025
Description
Liquid Death presents Safe for Work, a commercial campaign produced for a Super Bowl broadcast. The spots lean into a humorous aesthetic, featuring high-responsibility professionals—including surgeons, pilots, and judges—enjoying canned water in their respective environments. Developed by the Liquid Death internal creative team, the production utilizes live-action techniques and cinematic lighting to contrast high-stakes workplace settings with the act of opening a beverage. The work was produced by a collective including Death Machine, Superprime, and MacGuffin Films, with post-production handled by Company 3 LA and Flawless Post.
Style
Humorous, Horizontal, Commercial, Cinematic
Industries
Color
Pure White
Gold
Navy
Context
TVC / TV Commercial
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