Liquid Death presents Safe for Work, a commercial campaign produced for a Super Bowl broadcast. The spots lean into a humorous aesthetic, featuring high-responsibility professionals—including surgeons, pilots, and judges—enjoying canned water in their respective environments.
Developed by the Liquid Death internal creative team, the production utilizes live-action techniques and cinematic lighting to contrast high-stakes workplace settings with the act of opening a beverage. The work was produced by a collective including Death Machine, Superprime, and MacGuffin Films, with post-production handled by Company 3 LA and Flawless Post.
