Liquid Death: Martha Stewart's Handmade Halloween
Brand
Date
Jan 2024
Description
Liquid Death presents 'Martha Stewart's Handmade Halloween,' a seasonal campaign blending craft culture with the brand’s distinct identity. Filmed in a residential kitchen setting, the project features Martha Stewart demonstrating DIY holiday crafts while incorporating Liquid Death packaging into a custom candle-making tutorial. The production, handled by Good Times, leans into a lifestyle aesthetic. The visual approach utilizes natural light and a warm color palette, maintaining a clean, organic feel that bridges beverage branding with culinary-inspired content.
Style
Lifestyle, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Color
Jet Black
Off-White
Camel
Background
Kitchen
Context
Social Media / Short Form Video
Associated creatives
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