Lincoln: Where Does the Stress Go?
Brand
Date
May 2022
Description
Lincoln explores themes of reprieve and balance in 'Where Does the Stress Go?', a luxury automotive campaign that juxtaposes serene domestic moments with the experience of the open road. The narrative connects a quiet afternoon in a garden and tranquil indoor relaxation with the fluid movement of a modern SUV navigating coastal routes. The film leans into a cinematic visual language, utilizing natural light to achieve its polished aesthetic. This live-action piece was developed in collaboration with agency Hudson Rouge, featuring original sound design by Yessian Music.
Style
Lifestyle, Horizontal, Cinematic
Techniques
Natural light
Industries
Color
Jet Black
Crimson
Background
Road
Context
TVC / TV Commercial
Associated creatives
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