Lincoln: Waze World
Brand
Date
Dec 2025
Description
Lincoln showcases the integration of Waze navigation within its luxury automotive range in this campaign. The spot follows a white Lincoln SUV as it navigates complex urban environments, moving between bridges and metropolitan architecture. Produced with a clean, live-action technique, the film highlights the seamless utility of the in-dash touchscreen interface during high-traffic city travel. Creative direction for the project was provided by Hudson Rouge, with additional music and sound design by MAS-Music and Strategy.
Style
Horizontal, Commercial, Clean
Industries
Color
Pure White
Charcoal
Background
Street
Context
TVC / TV Commercial
Associated creatives
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