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Lincoln

The Subversive Score - Case Study
Brand
Lincoln
ProjectThe Subversive Score - Case Study
Date

May 2026

Description

Lincoln explores a shift in automotive marketing with 'The Subversive Score,' a case study centered on engaging a younger demographic through targeted digital narratives. The project documents a move toward atmospheric, high-contrast visual storytelling that moves away from traditional product-heavy messaging. Featuring polished live-action footage of the vehicle navigating mountain highways, the piece incorporates deliberate pacing and drone footage to maintain a cinematic quality. Music and sound design by Heavy Duty Projects anchor the edit, while the integration of mobile technology vignettes frames the vehicle within a contemporary lifestyle context.

Style

Horizontal, Commercial, Warm, Polished

Techniques

Drone footage

Industries

Luxury Automotive

Color
Crimson
Background

Road

Context

Brand Film / Corporate Video

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