Lincoln: The Spark
Brand
Date
Nov 2025
Description
Lincoln’s latest campaign, The Spark, explores themes of inspiration through a series of cinematic sequences. The film tracks a narrative arc from a young boy running toward a rocket launch to moody, atmospheric transitions featuring the vehicle's exterior. Produced by Knucklehead, the spot employs live-action technique to ground the storytelling. The visual language leans into a desaturated, cool colour grade, paired with dramatic lighting to maintain a consistent tone throughout the film.
Style
Horizontal, Cinematic, Desaturated
Industries
Context
TVC / TV Commercial
Associated creatives
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