Lincoln: Prequel
Brand
Date
Mar 2023
Description
Lincoln showcases its latest automotive vision with 'Prequel,' a cinematic commercial spotlighting the brand's future concept vehicle. The production highlights the car's design language through a moody studio setting, focusing on illuminated grille details, precision bodywork, and glowing badges. Developed in collaboration with agency Hudson Rouge, the film leans into a futuristic aesthetic, utilising dramatic lighting transitions between cool blue and warm tones to define the luxury form. The narrative is driven by layered voiceover and immersive sound design provided by Pull, anchoring the reveal within the evolving electric vehicle market.
Style
Horizontal, Cinematic, Moody, Futuristic
Industries
Color
Jet Black
Navy
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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