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Lincoln: More Room

Date

Jun 2023

Description

Lincoln showcases the interior versatility of their latest vehicle in this commercial spot, titled More Room. The film focuses on the spatial flexibility of the cabin through a sequence of rapid transitions involving diverse groups of passengers, ranging from business professionals to gymnasts and families with their pets. Produced by 1stAveMachine, the project leans into a live-action technique to demonstrate the vehicle's capacity and comfort. Casting for the spot was handled by Paladino Casting, ensuring the rhythmic movement of actors across the back rows emphasizes the brand's focus on cabin spaciousness.

Style

Horizontal, Commercial

Background

Carpark

Context

TVC / TV Commercial

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