Lincoln: Mic Drop
Brand
Date
Mar 2025
Description
Lincoln's 'Mic Drop' commercial is a cinematic advertisement for the luxury automotive brand, filmed in a high-contrast urban environment. The film integrates live-action technique to contrast a runner navigating city streets with the static presence of a luxury SUV parked near a hotel. The project features sweeping tracking shots and aerial angles that move between the vehicle's interior and the surrounding city landscape. Developed by agency Hudson Rouge and produced by SMUGGLER, the piece uses detailed sound design to bridge the gap between the athletic pace of the on-screen talent and the vehicle's design aesthetic.
Style
Horizontal, Cinematic, Clean
Industries
Color
Jet Black
Slate
Background
Street
Context
TVC / TV Commercial
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