Lincoln: Lincoln - Serena's Drive
Brand
Date
Sep 2023
Description
Lincoln's Serena's Drive campaign showcases the luxury SUV in motion, following Serena Williams along coastal routes and wooded landscapes. The spot highlights the vehicle's interior interface and hands-free technology, framed by the atmospheric glow of golden hour lighting. Developed in partnership with agency Hudson Rouge, the commercial leans into cinematic production techniques. The narrative unfolds through a sequence of live-action shots and drone footage that emphasize the journey and the vehicle’s presence within serene environments. Production was handled by d7, with post-production and visual effects provided by Rare Medium TV and Preymaker.
Style
Horizontal, Cinematic, Golden Hour
Techniques
Drone footage
Industries
Color
Navy
Pure White
Background
Street
Context
TVC / TV Commercial
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