Lincoln's Serena's Drive campaign showcases the luxury SUV in motion, following Serena Williams along coastal routes and wooded landscapes. The spot highlights the vehicle's interior interface and hands-free technology, framed by the atmospheric glow of golden hour lighting.
Developed in partnership with agency Hudson Rouge, the commercial leans into cinematic production techniques. The narrative unfolds through a sequence of live-action shots and drone footage that emphasize the journey and the vehicle’s presence within serene environments. Production was handled by d7, with post-production and visual effects provided by Rare Medium TV and Preymaker.
