Lincoln: Lincoln - Letting Go

Sep 2023

The 'Letting Go' campaign for Lincoln explores a quiet, intimate narrative set against a coastal backdrop. The live-action commercial leans into cinematic visual storytelling, capturing a moment of connection between a man and a child through a sequence of serene underwater and surface-level shots. The film utilizes natural light to create a warm atmosphere, with sunlight filtering through the water to highlight the movement and expressions of the subjects. The production, spearheaded by the agency Hudson Rouge, focuses on a gentle, rhythmic pace that emphasizes the emotional weight of the scene. Production was facilitated by d7, with post-production and VFX contributions from Rare Medium TV and Preymaker.

Horizontal, Action, Cinematic, Warm

Natural light

Sandy Beach

Advertising Campaign, TVC / TV Commercial