Lincoln: Lincoln - 100 Faces Case Study Video

Sep 2023

Lincoln commemorates its centennial anniversary in this case study video, tracing the brand's trajectory from historical automotive design to its current position in the luxury electric vehicle market. The narrative frames the company’s evolution by blending archival footage with contemporary lifestyle imagery. The film leans into a diverse portrait series, highlighting the personal stories of influential drivers across sectors such as music, travel, and wellness. Produced in collaboration with agency partners including Hudson Rouge, the project employs a live-action technique to bridge heritage and modern luxury. Additional credits include media support from Mindshare and KRo Events, with creative contributions from MBC Marketing.

Horizontal, Commercial

Brand Film / Corporate Video