Lincoln: LEP

Brand

Date

Sep 2020

Description

Lincoln showcases its latest luxury SUV range in this commercial campaign, focusing on the refined design and elevated craftsmanship of its current lineup. The sequence highlights exterior details, such as signature grilles and fluid body lines, before transitioning to intimate captures of tan leather interiors and expansive panoramic sunroofs. Produced with a clean, polished visual language, the campaign utilizes smooth tracking shots and warm lighting to frame multiple SUV models within a contemporary architectural space. The production, featuring creative work by GTB and post-production by Artjail, emphasizes the technical sophistication of the vehicle design through live-action technique.

Style

Horizontal, Commercial, Clean, Polished

Industries

Luxury Automotive

Color

Navy

Beige

Background

Showroom

Context

Advertising Campaign