Lincoln: IvoryKeys_60_h264_M
Brand
Date
Sep 2021
Description
Lincoln showcases the interior and exterior features of their luxury SUV in this 60-second commercial spot. The film follows a driver navigating a quiet, tree-lined residential district, highlighting the vehicle's modern dashboard, intuitive touchscreen interface, and climate control system. The production, featuring work from agency Hudson Rouge and production company Greenpoint Pictures, utilizes live-action cinematography to establish a grounded, urban aesthetic. With a focus on clean, realistic framing, the project employs warm natural lighting to capture the driving experience from city transit to arrival.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Jet Black
Forest Green
Beige
Background
Street
Context
TVC / TV Commercial
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