Lincoln: InMotion
Brand
Date
Nov 2024
Description
Lincoln's InMotion project presents a cinematic exploration of luxury automotive design, contrasting the fluid motion of a maroon SUV on open mountain roads with the controlled performance of dancers in a sunlit studio. The film utilizes natural light to bridge the gap between mechanical grace and human athleticism, grounding the high-end vehicle within a landscape that emphasizes movement and scale. Produced by DOMO, the piece leans into live-action technique to capture the interaction between the car’s traversal of the terrain and the interior studio sequences.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Burgundy
Silver
Background
Road
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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