Lincoln: Full Moon
Brand
Date
Oct 2024
Description
Lincoln showcases the interior and exterior of its luxury SUV in the spot titled 'Full Moon.' The film captures the vehicle navigating a dark mountain landscape, emphasizing the car's signature grille and side badge branding through high-contrast lighting. Leaning into a cinematic visual style, the project uses a cool, moody palette of deep blues and greys. The execution centers on live-action techniques to frame the driving experience against a nocturnal mountain backdrop. Music and sound design were provided by MAS-Music and Strategy.
Style
Horizontal, Cinematic, Moody, Cool
Industries
Color
Charcoal
Pure White
Background
Road
Context
TVC / TV Commercial
Associated creatives
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