Lincoln: Lincoln Digital Experience

Oct 2026

The Lincoln Digital Experience campaign highlights the fusion of high-end design and connectivity within the brand's modern SUV lineup. Through a series of clean, polished studio shots, the production showcases the vehicle’s exterior details, including the illuminated grille and rear light bar, before transitioning to the interior environment. The narrative focuses on the vehicle's expansive infotainment interface and ergonomic cabin. Directed by Brian Petchers with cinematography by Paul Theodoroff, the film utilizes cinematic lighting to emphasize the vehicle's tech-forward identity. Taproot Pictures oversaw the production, with executive production by Josh Carrasquillo.

Horizontal, Cinematic, Clean, Polished

Luxury Automotive

Set-dressed

TVC / TV Commercial