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Brand
Light Saver
ProjectBranding
Textured white skincare cream smear on a neutral grey background overlaid with bold white serif typography reading Light Saver.

Light Saver Branding 2025

Associated creatives

Palermo Studio
Palermo StudioCreative Director

Tags

cosmetic cream smearcream smearskincare cream texturecream texturebeauty product swatchproduct swatchskincare swatchwhite cosmetic creamwhite creamtypography overlay

Description

A minimalist cosmetic branding asset for Light Saver, creative directed by Palermo Studio. A thick, textured smear of white skincare cream is centered vertically against a smooth matte grey surface, creating subtle cast shadows that emphasize its rich consistency. Prominent white serif lettering reading 'LIGHT SAVER' is layered across the product swatch, accompanied by the tagline 'Radiance, Bottled' at the top and the brand website at the bottom.

Style

Vertical, Commercial, Tactile, Minimalist

Techniques

Typography

Industries

Skincare

Color

Pure White (90%)

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign