Lifelock
Auction
Brand
ProjectAuction
Date
Dec 2024
Description
Lifelock explores identity security in the commercial 'Auction.' The narrative centers on a presenter delivering a presentation within a dimly lit industrial warehouse, where identity documents are displayed to a crowd against a backdrop of atmospheric lighting and desaturated tones. The project was developed by agency Dailey Ideas, with production handled by Goodwill Films. Fin Design + Effects managed post-production and visual effects, utilizing cinematic, live-action techniques to frame the narrative.
Style
Horizontal, Cinematic, Moody, Desaturated
Industries
Insurance
Color
Jet Black
Light Grey
Background
Warehouse
Context
TVC / TV Commercial
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