Lifelock
Taxi
Brand
ProjectTaxi
Date
Dec 2024
Description
Lifelock explores digital security risks in this campaign spot, Taxi. The narrative centers on the vulnerability of personal information, depicting a scenario where a device is left unattended in a taxi cab, followed by a sequence showing the compromise of sensitive medical records. The commercial, produced by Good Oil with creative direction from Dailey Ideas, relies on clean, modern framing to maintain a grounded, realistic tone. Fin Design + Effects managed the post-production, contributing to the live-action technique that defines the cinematic quality of the piece.
Style
Horizontal, Cinematic, Clean
Industries
Insurance
Color
Golden Yellow
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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