Liberty: Liberty London SS24 Campaign

Mar 2024

Liberty's SS24 campaign captures the label's signature floral aesthetic through a series of fashion editorial portraits. The visuals focus on the craftsmanship of the collection, highlighting intricate botanical patterns and silhouettes ranging from tiered midi dresses to coordinated sets. Photographer Vivek Vadoliya employs golden hour lighting and warm, natural light to create an earthy, sun-drenched palette across the series. With fashion styling by Thea Lewis-Yates, the campaign utilizes textured, weathered backgrounds and organic foliage to ground the vibrant textile designs. Hair by Yumi Nakada-Dingle and makeup by Zoe Taylor complete the editorial look, with models Grace Harumi and Jethro Sapon featured throughout the production, which was produced by Nicole Hains.

Vertical, Warm, Editorial

Natural light

Advertising Campaign