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Liberty: Fitting Kitchens and Bathrooms

Date

Feb 2025

Description

Liberty presents 'Fitting Kitchens and Bathrooms,' a commercial project developed with AdSmart from Sky. This real estate and property campaign showcases modern kitchen and utility room designs through a series of sleek cabinetry, islands, and integrated appliances. The project utilizes a humorous, live-action technique to contrast domestic interiors with unexpected footage of animals, ranging from domestic pets to wildlife. The execution relies on polished motion graphics and clean indoor lighting to emphasize the versatility of the featured fitted spaces.

Style

Humorous, Horizontal, Commercial, Polished

Techniques

Motion Graphics

Color
Pure White
Charcoal
Camel
Background

Kitchen

Context

TVC / TV Commercial

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