Liberty
LBTY Perfume 2024 Campaign
Brand
ProjectLBTY Perfume 2024 Campaign
Date
Nov 2024
Description
The 2024 campaign for Liberty centers on a series of product-focused visuals for the LBTY perfume collection. The imagery emphasizes the intersection of botanical elements and fragrance, featuring bottles set against organic compositions of figs, strawberries, and floral garlands. Photographer David Abrahams and art director Nicole Hains lead the project, utilizing a blend of 3D render / CGI and traditional studio photography. The aesthetic maintains a clean, minimalist approach, relying on soft, diffused lighting to capture the textures of the botanical arrangements and the glass flacons.
Style
Commercial, Clean, Horizontal
Industries
Fragrance
Color
Forest Green
Crimson
Chocolate
Context
Advertising Campaign
Associated creatives
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