Liberty

Nov 2024

The 2024 campaign for Liberty centers on a series of fragrance product shots, highlighting the collection through a blend of botanical arrangements and minimalist display design. Photographer David Abrahams and art director Nicole Hains collaborate to place the perfume flacons within varied studio environments, incorporating elements like fresh figs, strawberries, and trailing floral garlands. The work utilizes 3D render/CGI techniques alongside traditional commercial photography to establish a clean, consistent visual language. Across the series, the lighting shifts between cool-toned diffuse environments and warm, directional setups to emphasize the tactile qualities of both the glass bottles and the surrounding organic textures.

Commercial, Clean, Horizontal

Fragrance

Advertising Campaign