Liberty

Sep 2025

Liberty presents its FW25 campaign, a series of fashion editorial portraits focused on the tactile quality of heritage silk and contemporary textiles. The collection features intricate paisley and botanical patterns, set against moody, desaturated grey studio backdrops that emphasize the rich textures of the garments. The project was captured by photographer Daniel Archer, working alongside art director Nicole Hains and fashion editor/stylist Thea Lewis-Yates. The imagery relies on soft directional lighting and clean, vertical compositions to highlight both the movement of the silhouettes and the fine details of the fabric. Beauty direction for the campaign was led by hair stylist Ali Pirzadeh and makeup artist Lauren Reynolds.

Editorial, Vertical, Clean

Luxury Fashion Houses

Grey Seamless

Advertising Campaign