Liberty’s FW25 campaign presents a series of studio-based portraits that explore the tactile qualities of the house’s signature textile patterns. The visuals lean into a minimalist, moody aesthetic, utilizing muted grey backgrounds and soft lighting to direct focus toward the intricate detailing of silk headscarves, quilted jackets, and floral-print garments.
Photographed by Daniel Archer, the project incorporates art direction by Nicole Hains and styling by Thea Lewis-Yates. The imagery relies on editorial composition, ranging from static, close-up portraits to dynamic, fluid-motion shots. Supporting the campaign’s refined visual language are hair stylist Ali Pirzadeh and makeup artist Lauren Reynolds, who contribute to the polished, clean finish of the series.
