Liberty: Liberty FW25

Sep 2025

Liberty’s FW25 campaign presents a series of studio-based portraits that explore the tactile qualities of the house’s signature textile patterns. The visuals lean into a minimalist, moody aesthetic, utilizing muted grey backgrounds and soft lighting to direct focus toward the intricate detailing of silk headscarves, quilted jackets, and floral-print garments. Photographed by Daniel Archer, the project incorporates art direction by Nicole Hains and styling by Thea Lewis-Yates. The imagery relies on editorial composition, ranging from static, close-up portraits to dynamic, fluid-motion shots. Supporting the campaign’s refined visual language are hair stylist Ali Pirzadeh and makeup artist Lauren Reynolds, who contribute to the polished, clean finish of the series.

Editorial, Vertical, Clean

Grey Seamless

Advertising Campaign