Lexus Electrified serves as a high-energy automotive campaign highlighting the brand's shift toward electric mobility. The commercial utilizes live-action technique and slow motion to capture a series of interconnected, illuminated stages where performers and musicians interact with the sleek design language of the new vehicle lineup.
Developed by Team One with production by Pulse Films and Solent Film, the project leans into a futuristic aesthetic defined by neon accents and moody, dark environments. Visual effects from Framestore and Company 3 LA integrate glowing cabling and light vortices that anchor the various performance spaces, while the soundscape was crafted by Squeak E. Clean Studios.
