Lexus Lexus Electrified 2023

About

This dynamic commercial video for the Lexus Electrified project showcases a series of interconnected illuminated stages featuring diverse performers, musicians, and dancers alongside sleek electric vehicles. The visual narrative transitions rapidly between a tennis player on a glowing court, a band playing in a dim venue, a dancer in a light-up outfit, and close-ups of automotive interiors and exterior badging. The color palette centers around neon accents, moody dark environments, and vibrant glowing cabling connecting various miniature performance spaces. The piece concludes by revealing the full line-up of Lexus electrified models beneath a colourful light vortex.