Lexus: Lexus ASB Classic PR_Rally Experience Demo
Brand
Date
Jan 2026
Description
Lexus presents an interactive driving simulation as part of its ASB Classic PR activation. The project features a first-person perspective that integrates digital automotive UI elements—including speedometer, virtual steering, and live shot counters—into a stadium-based sports environment. Developed in collaboration with Saatchi & Saatchi New Zealand, PXP Studios, Spark Foundry NZ, and Wright Communications, the experience leans into a high-energy digital aesthetic. The execution combines commercial graphic design with motion animation to bridge the gap between luxury automotive branding and sports presentation.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, UI illustration
Industries
Color
Sky Blue
Pure White
Jet Black
Background
3D Rendered Scene
Context
Brand Film / Corporate Video
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