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Brand
Lexus
ProjectLexus ASB Classic PR_Rally Experience Demo

Lexus Lexus ASB Classic PR_Rally Experience Demo 2026

Associated creatives

Saatchi & Saatchi New Zealand
Saatchi & Saatchi New ZealandAgency / Creative
PXP Studios
PXP StudiosProduction
Spark Foundry NZ
Spark Foundry NZMedia
Wright Communications
Wright CommunicationsAgency / Creative

Tags

lexus rally experiencerally experience demodriving simulationsteering wheel dashboardlexus brandingrally experiencedriving demosteering wheel

Description

This dynamic video showcases the Lexus ASB Classic rally experience demo, capturing a first-person perspective of an interactive driving simulation. The screen displays a virtual steering wheel, speedometer, digital map, and shot counters against a blue and white stadium environment branded with the Lexus logo. The interface merges automotive UI elements with sports presentation, creating an engaging digital experience. Designed as part of the Lexus ASB Classic PR campaign, the simulation highlights interactive branding and digital engagement.