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Lexus Lexus ASB Classic PR_Rally Experience Demo 2026

About

This dynamic video showcases the Lexus ASB Classic rally experience demo, capturing a first-person perspective of an interactive driving simulation. The screen displays a virtual steering wheel, speedometer, digital map, and shot counters against a blue and white stadium environment branded with the Lexus logo. The interface merges automotive UI elements with sports presentation, creating an engaging digital experience. Designed as part of the Lexus ASB Classic PR campaign, the simulation highlights interactive branding and digital engagement.

Brand

Lexus

Project

Lexus Lexus ASB Classic PR_Rally Experience Demo 2026

Keywords

lexus rally experiencerally experience demodriving simulationsteering wheel dashboardlexus brandingrally experiencedriving demosteering wheel

Credits

Saatchi & Saatchi New Zealand
Agency / Creative
PXP Studios
Production
Spark Foundry NZ
Media
Wright Communications
Agency / Creative

Styles

HorizontalCommercialGraphic

Techniques

AnimationUI illustration

Industries

Luxury Automotive

Background

3D Rendered Scene

Context

Brand Film / Corporate Video
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